As for brand awareness, that is the knowledge and brand awareness, store owners and sales assistant know enough about the brand, but do not present it to the final consumer with enough force (not point to the fact that our products are made of real down for example). Retailers are aware of advertising campaigns on the major fashion magazines, but they add that despite Bosideng is a company which works a lot for advertising the end consumer (the shops customers) does not expressly require our product, and not recognizes it when they see it in the store.