The answer is as few as you need to get your points across. Avoid waffle and lengthy explanation. Keep the copy as tight as possible. If your release runs to three pages plus, this suggests it’s an article rather than a press release.
So, you need to get all the information into the first paragraph. The test of success is whether the story can be understood in its entirety if only the first paragraph was reproduced in print.
The second paragraph expands on the information in the first, giving a bit more detail. Often, the third paragraph provides a quote. The fourth paragraph outlines final information, such as referencing websites and ordering, or mentions other products in development, for example.
The answer is as few as you need to get your points across. Avoid waffle and lengthy explanation. Keep the copy as tight as possible. If your release runs to three pages plus, this suggests it’s an article rather than a press release.So, you need to get all the information into the first paragraph. The test of success is whether the story can be understood in its entirety if only the first paragraph was reproduced in print.The second paragraph expands on the information in the first, giving a bit more detail. Often, the third paragraph provides a quote. The fourth paragraph outlines final information, such as referencing websites and ordering, or mentions other products in development, for example.
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