Good evening everyone. Today I would like to give you a presentation to talk about Adidas Company. First, I will talk Adidas Company history.
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Adidas founder was Adolf Dassler. He started in a small town Germany. In 1920, He made first shoe in his mother's wash kitchen with his brother. In 1949, he started again at the age of 49, on the same year, he registered a shoe that included the registration of the soon to become famous adidas three stripes. In 1967, Adidas became most sportswear and fashion supplier in Europe. After a period Adidas had a sales total 3 billion in different markets in 1994, had increase 40% net sales in 1997. The company was second-largest sportswear manufacturer in the world. Then sub a new brand- adidas NEO in 2011.
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Second, I will talk about the business of adidas, on 2014 adidas group is a global leader in the sportswear, and over 1000 stores in the countries at the world. For example: shanghai、Tokyo、Hong Kong、Canada….
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Let’s me talk to you about the mission of adidas, for example
Never stop to change:they will
1. concerned about the market trends. and
2. understanding customer needs and comments. to
3. build up customer's closing relationship with adidas. And
4. increasing customer's confidence on adidas. They also
Continue to create new items and, or products to
1. attract more customers. And
2. increase the market share and, or position in Hong Kong, and whole of the world.
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Third, let’s introduce the main products about adidas, there are three mains kind of products such as adidas performance, adidas originals, adidas sport style. First I want to introduce adidas performance, in this types have professional sportswear, functional and innovative products, they will selling all kind products in following types such basketball, football, golf, running, tennis, and training. The second I want to introduce adidas originals, in this types have young and free, style without limits, and lifestyle and street fashion, they will selling all products include such as soccer, sportswear, bags, t-shirts, accessories, and fashion clothing. Third one is adidas sport style, and then this group is active lifestyle and street fashion, on all kind products on closing under clothing, t-shirt, shoes, bags, accessories.
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At the end, I want to introduce to target market of adidas, the main target market includes kids, women, men, sportsman, some people who is easygoing style and some people who has high in sport activities, and sport personality.
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Everybody have any questions?
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Thank you for your attention.