Successful innovation requires carefully crafted strategies and implementation processes.仔細地擬訂策略和實施步驟Innovation funnel創新漏斗Most innovative ideas do not become successful new products.大多數的創新發想未能成為新產品Pharmaceutical industry製藥業 – 1 out of 10,000 compounds succeeds as a new drug, 12 years from discovery to market at a cost of $350 million