Good evening everyone. Today I would like to give you a presentation to talk about Adidas Company. First, I will talk Adidas Company history.
Adidas founder was Adolf Dassler. He started in a small town in Germany. In 1920 he makes first shoe in his mother’s wash kitchen with his brother, In 1949, Adi Dassler started again at the age of 49. On the same year, he registered a shoe that included the registration of the soon-to-become-famous adidas 3-Stripes. In 1967, Adidas is the most sportswear and fashion supplier in Europe, product selling in almost 200 counties. After a period Adidas had a sales total 3 billion in different markets in 1994, have increase 40% net sales in 1997. The company was second-largest sportswear manufacturer in the world.
Now I'm going to move on to its products such as soccer balls, Sportswear, bags, shirts, watches, and fashion clothing with original. We can see the primary target market has been sports person. Over the years the target customer for Adidas was Sportsperson both men women and kids.
Adidas company was multinational sporting goods company, the company mission was to be the leading sports brand in the world.
Adidas company was concerned about the market trends, customer needs and preferences, will not stop to change, hope of better understanding customer preferences, in order to attract more customers. "Impossible is nothing" was adidas company slogan, attracted the attention of young people to make their favorite adidas brand become the perfect sporting goods.
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