Increasing returns suggests that timing of entry can be very important. First movers don’t always have the advantage.There are a number of advantages and disadvantages to being a first mover, early follower or late entrant. These categories are defined as follows:First movers are the first entrants to sell in a new product or service category (“pioneers”)Early followers are early to market but not first.Late entrants do not enter the market until the product begins to penetrate the mass market or later.