Competence building of a corporation is a vital choice for a third-party logistics (TPL)provider for it to face drastic challenges, and the issue of competence building hasattracted the attention of both academic and business communities. The purpose ofthis thesis is to investigate how an appliance maker can build TPL competence, andthe research questions of the thesis are as follows: (1) What are the main factors inbuilding the competence of a TPL enterprise? (2) What are the advantages of buildinglogistics-related competence for Haier Logistics? (3) How important is logisticscompetence for Haier?By applying a qualitative research method, the present study takes Haier Logistics asa case, a subsidiary of the Haier Group, which provides logistics services not only forall the companies within the group but also for other companies as a TPL servicesenterprise. The study identifies the main factors in building up logistics competence,the advantages of such competence, and the importance of such competence. Theauthors of the present paper have found out that six factors—namely, the integrationcapacity, the operation capacity of logistics, the innovation ability of logistics, theoperation capacity of information technology, the marketing ability in logisticsmarkets, and the capability of building logistics brand—are vital for Haier Logistics.