This again links to another topic I have read of, which is called the Icaras Paradox. The Icaras Paradox is a term applied to a company who fail abruptly after a period of success. This is largely due to complacency, poor business decisions being made, and can also occur if groupthink begins to take place. Examples of this can be seen in technology industries where organisations do not adapt to change, such as Sega losing out to Nintendo and Sony, or Polaroid. Again, these two concepts of groupthink and the Icaras Paradox highlight the importance of ensuring correct business decisions are made. It could potentially be argued that some well known organisations, such as Apple or Tesco, are falling into the Icaras Paradox, losing market share after a period of continual growth, and in the case of Tesco, seeing a decrease in revenue.