Sustainable marketing as such is not explicitly defined at Peikko. The main focus
for the company is to help their customers to make their building processes safer,
faster and more reliable, of which sustainability can also be an aspect. Thus,
sustainability within Peikko applies both to the customers’ operations and the
company’s own operations. Whether or not sustainability is an issue for customers
depends from case to case. Mostly, price is the decisive factor. However, when the
customer builds a zero energy house, has set other environmental targets for a
project or wants to have a building with LEED certification, sustainability
becomes a crucial factor.