wanted to find out if a female shopper’s appearance influenced the amount of time it took for an employee of a store to approach and acknowledge her. The basic procedure they used was to have a female confederate dress either in formal work clothes and grooming (skirt, blouse, nylons, and dress shoes, with makeup and her hair down) or informal sports clothes and grooming (tights, T-shirt, and tennis shoes, with no makeup, and her hair in a ponytail) and then enter a randomly selected group of women’s stores between the hours of 3:00 and 4:00 P.M. on two consecutive Thursdays. Upon entering the store, the confederate activated a stopwatch and proceeded down the first open aisle, giving the appearance of shopping for clothing. As soon as an employee approached and spoke to her she stopped the timer