The instrumental approach to CSR is further illustrated through the reflections obtained on the anticipated benefits of CSR, with the managers of local firms focusing primarily on issues relating to differentiation, enhanced reputation,legitimacy, and recognition in the community. Interestingly,the managers of international firms accorded equal attention to the potential internal benefits of CSR involvement as reflected in increased employee satisfaction and enhanced innovation. A sense of enlightened self-interest was detected among the majority of the managers in the sense that they appreciated the short-term and long-term benefits of CSR, particularly in terms of increasing the credibility and trust-worthiness of the firm in the eyes of internal and external stakeholders.