marketing), blogs have become a part of marketing practises. There are many reasons why any organisation and especially fashion brand should write their own blog, and main reasons are:1. People constantly search for information and answers online. If your blog writes about something target group is searching for online, it is more likely that your blog post will appear on the first page of google.2. Having a blog helps you to create followers and engage with your customers. It makes the discussion between the brand and the consumer more realistic.3. Blog can give a personality to your website and tell more about the products on how to wear them, how to care them and how to match them. Good blogs have thousands of followers and big names hire influencers to write about their styles, likes and dislikes. The importance of a blog, is not to sell, but tell about everything that might be related with the brand.4. Having one writer and one blog is good, but allowing influencers to write a post on your blog, and have the brand write on popular blogs (guest blogging) is even better. This is a great way to get people interested in your content and gain visibility across world wide web.