He’s received support from the prestigious British talent spotting scheme NEWGEN MEN, attracted attention for his meticulous approach to cut and silhouette in his eponymous mainline label and has created sensation through his collaborations, with Stüssy early in his career and more recently with his hyped Asics sneaker—now in its fourth iteration. Fostering Kostadinov’s success is his willingness to take risks with his collections and a polyvalent brand strategy that engages broad audiences.