Traditional marketing is only focuses on sustainable business rather than the sustainability of business. It may be unilateral, it refers to the enterprise in the future, facing the constantly changing market environment, based on its own resources and capacities, through to meet market needs and achieve their marketing goals. Facing an increasing number of customers choose and market transparency, in recent years, the marketing change was long-lasting influence. First of all, in the era of traditional marketing, the main origin of corporate value comes from the value of its own product or brand. Secondly, it focuses on the characteristics of products and services and also the effectives they can bring to the customers. Brand development based on advertising, has been transferred to the“below the line” operations capable of driving short-term, measurable financial returns (kofkin,2007).Third, traditional marketing focuses on the classification of products in the marketing process , focusing on how to determine the product’s features and functions, focusing on enterprise marketing position in the competition, notably from the angle of enterprise marketing mix. It can be said that traditional marketing not really regards customers as the center of its strategies but rather self-centered to certain extent.