The setting of the target group would be Hong Kong citizens with different demography, like college students and workers. They are all in middle-class which consists of growing and extended families with a stable lifestyle in the average urban private housing. Parents in this type are at their forties, raising children who are still attending primary and secondary schools. Many work a mix of white-collar or better blue-collar jobs in manufacturing and service sectors. Their median household income is $26,000. They tend to have a small family size due to the limited living space.