Because entrepreneurs need to know what kind of society or consumers are interested in and how to buy them. To be able to produce or sell that kind of goods to meet customer's needs and not to be socially liable. Therefore, psychology and social sciences are very important to the business, as it may result in business failure. If we do not study carefully, Science from psychology and social sciences are quite similar. The only psychological difference will understand the feelings and minds of human beings rather than sociology.
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