For much of human history, consuming locally producedfood was the norm. Agricultural industrialization and its decoupling effects, especially since the 1930s, complicated consumer–food relationships and distanced producers from consumers (Conkin 2008), prompting several undesirable, unintended consequences—such as environmental degradation, increased incidents of food-borneillness, economic turmoil in smaller food communities, and diminished food quality (Anderson 2008; Halweil 2002). In response, some modern consumers have embraced antiscale, prolocal preferences, thereby establishing a new consumer ideology: locavorism.In line with meaning-making and symbolic value models (Mintz and Du Bois 2002; Park 2010), locavorism is manifest in concepts such as local food, farmers’ markets, eat local, farm-to-table, and so forth. The resultant “locavore” label is simultaneously familiar and recent. Academic journals thus highlight its emergence (Feldmann and Hamm 2015), particularly in the United States (Cleveland, Carruth, and Mazaroli 2015; Galzki, Mulla, and Peters 2015; Sadler, Arku, and Gilliland 2015; Sharma et al. 2012), and trade journals seek to quantify interest in local food—noting, for example, that local food sales generated $11.7 billion in 2014, with an expected increase to $20.2 billion by 2019 (Tarkan 2015). Even Walmart publicly promises to provide “locally sourced favorites refreshed daily” and identifies itself as “the largest purchaser of locally sourced and sold produce in America” (Walmart 2017).