In summary, we find an increase of studies using dyadic design, longitudinal and experimental research, and methods for dealing with potential biases and endogeneity issues. Although many researchers have called for more dyadic studies, we find little use of available techniques for the analysis of dyadic data. Similarly, although many researchers have called for longitudinal research, such channel studies are still not common. In particular, future research should use longitudinal designs to uncover the dynamics of channel management phenomena and to account for dual causality between measures of channel management research.