The notion that service performance depends, to a certain extent, on the feedback provided by customers during the service encounter, has several managerial implications. First, since service employees will encounter positive and negative customer feedback, selection criteria should include employees’ reactions to feedback (e.g., feedback seeking, defensiveness). To enhance employees’ control over their performance, training should increase awareness of responses to satisfied and/or dissatisfied customers. Concerning the negative effect of customer dissatisfaction, employees should receive support focusing on such experiences, as well as training, to develop a repertoire of constructive responses to customer dissatisfaction. Such training might qualify employees to react to expressions of dissatisfaction with a series of steps starting with listening to the message conveyed by the expression of dissatisfaction, providing the appropriate verbal reaction (e.g., explanation, apology), and making a decision about required behavioral reactions (e.g., asking a colleague to assist in order to speed up service). This should be especially emphasized in regard to expressions of dissatisfaction with the employee’s performance, which have the adverse effect of negative personal feedback. Employees should also be provided with resources designed to respond to expressions of dissatisfaction (e.g., dedicating extra time to the customer).