In their TED talks, Chatfield (2010) and Priebatsch (2010) have presented differentdesign principles for designing video games that, if consistently applied, may helpthe users engage more with the game world and better flow with the user experienceit offers. They, moreover, argued that these principles can and should be appliedwhen ‘gamifying’ a real-life situation to motivate the target group (e.g., enterpriseemployees, application users) to deal with the given tasks. The presented principlesare summarily: