I'm trying to figure out why social media and digital marketing haven't been adopted more by the golf industry. And I'm not just talking about a golf facility having a Facebook page for example. Do PGA and LPGA Professionals understand the reach SM could have on new players/new members or taking market share away from other area facilities? I seldomly see promotion of any kind in my metro area (Philadelphia, PA) on SM, and that would include info about junior golf clinics/camps, women's programs or any sort of player retention efforts. How valuable is a customer to a local course? How can a facility engage a player and foster that relationship? Does anyone know if location based platforms like Foursquare are utilized? Member or player "rewards" programs that are web based? Why aren't courses utilizing web applications for their facilities? Are courses actually listening to their players? Do they have a strategy to actually do so? Lots of questions, I know. I'd love to hear your thoughts. I have mine. And the essence of my answer is that golf professionals, club managers and course owners lack an awareness and education of the shift to a "mobile" consumer. One last question: Does anyone have their favorite golf facility saved to their home screen on their smart phone device? If not, why is that?