Avoid stringing multiple Areas of Expertise together in a single field. Use one field per Area.
Be illustrative with your labels by repeating important key words. For a researcher, (Area 1: “Securitization”, Area 2: “Accounting”) is not as demonstrative of your skills as (Area 1: “Securitization”, Area 2: “Securitization Accounting”).
Use multiple ways to describe your expertise. For example (Area 1: “Solar Energy”, Area 2: “Solar Power”, Area 3: “Photovoltaics”, Area 4: “PV”, etc.).
Avoid very general areas like “Marketing” or “Accounting”. They will draw unwanted Inquiries and will increase your chances of not being found with good Inquiries.
Keep in mind that the Areas of Expertise fields are NOT a place to repeat your resume. They ARE a place for you to enter Search Terms close to those a Client may enter into the Search Box. Try test searches that you feel best apply to your expertise. See where you are listed. Is this where you would like to be found? Tweak and repeat the process if necessary.
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