Attractiveness and Likability. Pictures of the celebrities picked on the basis of the preliminary study adorned each advertisement. A male and female, matched in attractiveness and likability, smiled from each version, and celebrity names always appeared beneath celebrity pictures. Pictures did not differ in how clean-shaven the faces of any models were, and no legs or bodies were depicted (although one could argue that, in some instances, the primary attributes for physical attractiveness existed some distance below the cerebrum).