Confirmatory factor analysis was utilized to test the adequacy of the measurement. The assessments of reliability, convergent validity, and discriminant validity were conducted using SmartPLS 2.0. The reliability of the instruments was assessed by examining the composite reliability (Bagozzi & Yi, 1988; Bearden, Netemeyer, & Mobley, 1993). The convergent validity is assessed by factor loading and Average Variance Explained (AVE) (Barclay, Higgins, & Thompson, 1995; Chin, 1998; Fornell & Larcker, 1981). The discriminant validity is evaluated using the square root of the AVEcriteria and the items load on their associated factors compared with the item loads on other factors (Chin, 1998). The results demonstrate a satisfactory fit.