Americans had begun buying fresh- cut flowersLike Europeans for any occasion or no occasion, While changing consumer taste wasOne driver. For the increased purchasing behavior, availability was thought to be a major driver. Americans no longer had to purchase fresh-cut flowers from a florist, As they were available in a variety of location. For example, supermarkets, discount stores, depart-ment stores, corner pushcarts, electronic kiosks, and catalogs had become popular