Let me start by saying that I like Android phones. I love the variety of hardware and myriad software customization options. But when most friends and family ask me what phone to buy, I tend to recommend the iPhone over Android. Notice that I didn't say "iOS over Android." The reason to go the Apple route isn't just the platform; it's how the software and hardware complement each other. The 3D Touch feature in the new iPhone 6s and 6s Plus is a perfect example.
The iPhone also works seamlessly with other Apple gadgets, including Macs and the Apple Watch - there's an ecosystem factor.