But ,in my experience,some of the worst advocates i have ever seen have been smooth,charming,good-tooking-and stupid speaking of stupidity,law studnts also frequently confuse intelligence with effective advocacy.again ahigh degree of intelligence is certainly important for effective advocacy but it is by no means a substitute.i have heard some of the smartest people i know make some of the least effective arguments before judge and juries.effective advocacy is one of the most difficult attributes to jdentify in a potential or practicing lawyer.it may take years to develop and bone that skill-really collection of skills-into the finished product of which the advocate is justly prond.