The risk of falling into disrepute and becoming the victim of consumer boycotts has driven many companies to move production from South Asia to areas which are easier to control. Those companies which stay on do everything they can to conceal their presence. I wish more companies had the courage to follow IKEA's example: stay on and actively work on the problems and take genuine social responsibility. IKEA is a sponsor of UNICEF […..] but we regard IKEA as a cooperation partner rather than a contributor [...].