While the interview guide served the purpose of steering discussions around common themes, the semi-structured nature of interviews also left the interviewer to decide on the sequence/wording of questions in the course of the interview. Hence, the themes illustrated in Table 4 provided a common stimulus around which interpretive comparisons could be made, with the option available to explore in more depth areas of significance to particular interviewees. While some of the questions yielded factual information (e.g., ownership structure, composition of board of directors), others allowed significant room for interpretation (e.g., motives for good CG; principles motivating CSR). The last section of the interview was devoted to a discussion of the different potential interrelationships between CG and CSR as per our three models presented earlier, leaving questions there openended to capture to the fullest managerial interpretations in relation to CG–CSR interfaces.