here are several managerial implications. As illustrated when the results validate the significant effect of customer experience quality on customer loyalty, creating a high level of customer experience is of importance and hence, managers may need to understand the factors which help enhance customer experience quality. In an attempt to help managers in need of looking for ways to create customer experience, the current study suggests several antecedent of customer experience quality. First, the findings show that service outcome quality, which is most likely to be determined based on core services, has a positive effect on customer experience. For example, the core services such as food, comfortable rooms, security, and facilities in the case of hotel context have a significant effect on customer experience so if the core services are not delivered properly, customer experience quality is likely to be low.