Maslow’s Hierarchy of Needs Theory
Physiological Needs
• Primary needs
• Needs required to sustain biological life (e.g., food,
water, clothing, shelter, and sleep)
• Examples: Tourism
– Sleeping shelters located along the hiking trail for overnight
visitors
– Easily accessible F&B outlets in theme parks
– Vending machines selling snacks in motels / hostels
– Bottles of clean water offered in tour package to India