The clothing line, called Team Family, is designed to encourage people to show their love to their families through simple patterns. But the publicity ads in the cause for great controversy. The problem is that the two parents behind, symbolizing the father's male model wearing a printed "WORK", followed by a money symbol, while the mother's version with a "COOK" word, so that the whole thing has "the male owner outside, the woman inside" and "dad is responsible for making money, mother-only do housework" message in which a large number of Internet users criticized.