Calls to violence are typical modes of function in a market for loyalties in a crisis or conflict zone. Strategic communicators recognize and seek to take advantage of the vulnerability of audiences in these unstable or destabilizing moments. The call to violence may create its own pathway of access to significant audiences, and the capability of binding them to the communicator’s cause. The response, strong censorship based on limiting appeals to violence, can be read as a way (often but not always appropriate) to limit access to the marketplace.