Explain how the situation in the article is connected to a topic in this course. For example, an article might discuss how a company is gathering or using market research. Outline what the company isreportedly doing and then relate this to the course content on market research. Your assignmentcould explain, based on the course content, why the company is doing this in a particular way andwhat the company is doing similar to, or different from, the material presented in lectures and thetextbook. Be careful that you do not simply describe or repeat the content of the article. Yourassignment is not a summary of the article but shows how marketing concepts are at work in theorganisation you read about.