when we controlled for expense, the 2×continuous interactions and focal effects continue to hold for consumption amount (p < .04) and cupcake enjoyment (p < .01). Finally, a moderated mediation analysis (model 8, Hayes 2013) revealed that perceived expense did not mediate either amount consumed (b=–.01; 95% CI: [–.08, .05]) or degree of enjoyment (b=.12; 95% CI: [–.05, .35]) among hungry individuals, revealing that inferred monetary value was not driving our effects.