The answer to this question lies in the fact that growing markets and growing trade will come to those who can consistently deliver a high-quality product at stable or declining costs. In the seafood sector, this is what aquaculture producers have been doing for the past few decades. It can also be argued that sector diversity in the future is going to come from the “sauce” (i.e. the value-added component of the fish) and from image issues, such as ecolabelling, rather than being created through the production of a large number of species. Thus, despite the fact that over 1 500 different species are harvested—and will continue to be harvested—around the planet; in proportional terms, more and more of the supply is going to be concentrated in fewer and fewer species. Likewise, more of the diversity is going to come from the marketers because, as you take control of and manage the fish, you can market it better and start selling additional attributes.