With the exception of propensity to leave and relationship commitment, other variables were measured using a 5 point Likert scale. Three items, operationalized each on a 5-point ‘very dissatisfactory-very satisfactory,’‘terrible-delightful,’ and‘of low/high value’ scale, measured the partner's overall satisfaction with the current DMC-MP business relationship.Table 2 summarizes the measurement items and Jeong and Oh provides more detail. For details about the sample characteristics refer toJeong and Oh.