As you can see influencer marketing doesn’t fall far from the tree. That is because it’s a strategy, like others, that relies on word of mouth marketing. The goal is to build momentum for a product or brand. Influencer marketing is one of the innovate approaches used to market various products and services and according to research, also just one of the many referral marketing strategies. The influencer marketing trend is set to become a $5 to $10 billion market in the next 5 years. What’s your game plan?