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Marketing: a discipline in crisis?T
Marketing: a discipline in crisis?
Traditional marketing is only focuses on sustainable business rather than the sustainability of business. It may be unilateral, it refers to the enterprise in the future, facing the constantly changing market environment, based on its own resources and capacities, through to meet market needs and achieve their marketing goals.
Facing an increasing number of customers choose and market transparency, in recent years, the marketing change was long-lasting influence. First of all, in the era of traditional marketing, the main origin of corporate value comes from the value of its own product or brand. Secondly, it focuses on the characteristics of products and services and also the effectives they can bring to the customers. Brand development based on advertising, has been transferred to the“below the line” operations capable of driving short-term, measurable financial returns (kofkin,2007).Third, traditional marketing focuses on the classification of products in the marketing process , focusing on how to determine the product’s features and functions, focusing on enterprise marketing position in the competition, notably from the angle of enterprise marketing mix. It can be said that traditional marketing not really regards customers as the center of its strategies but rather self-centered to certain extent.
Traditional marketing is only focuses on sustainable business rather than the sustainability of business. It may be unilateral, it refers to the enterprise in the future, facing the constantly changing market environment, based on its own resources and capacities, through to meet market needs and achieve their marketing goals.
Facing an increasing number of customers choose and market transparency, in recent years, the marketing change was long-lasting influence. First of all, in the era of traditional marketing, the main origin of corporate value comes from the value of its own product or brand. Secondly, it focuses on the characteristics of products and services and also the effectives they can bring to the customers. Brand development based on advertising, has been transferred to the“below the line” operations capable of driving short-term, measurable financial returns (kofkin,2007).Third, traditional marketing focuses on the classification of products in the marketing process , focusing on how to determine the product’s features and functions, focusing on enterprise marketing position in the competition, notably from the angle of enterprise marketing mix. It can be said that traditional marketing not really regards customers as the center of its strategies but rather self-centered to certain extent.
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Marketing: a discipline in crisis?Traditional marketing is only focuses on sustainable business rather than the sustainability of business. It may be unilateral, it refers to the enterprise in the future, facing the constantly changing market environment, based on its own resources and capacities, through to meet market needs and achieve their marketing goals.Facing an increasing number of customers choose and market transparency, in recent years, the marketing change was long-lasting influence. First of all, in the era of traditional marketing, the main origin of corporate value comes from the value of its own product or brand. Secondly, it focuses on the characteristics of products and services and also the effectives they can bring to the customers. Brand development based on advertising, has been transferred to the“below the line” operations capable of driving short-term, measurable financial returns (kofkin,2007).Third, traditional marketing focuses on the classification of products in the marketing process , focusing on how to determine the product’s features and functions, focusing on enterprise marketing position in the competition, notably from the angle of enterprise marketing mix. It can be said that traditional marketing not really regards customers as the center of its strategies but rather self-centered to certain extent.
正在翻譯中..
市場：危機中的一門學科，
傳統的營銷是唯一專注於可持續發展的企業而不是企業的可持續發展。這可能是單方面的，它是指企業在未來，面對不斷變化的市場環境下，基於自身的資源和能力，通過以滿足市場需求，實現他們的營銷目標。
面對越來越多的客戶選擇和市場透明度在最近幾年中，市場的變化是持久的影響。首先，在傳統營銷時代，企業價值的主要產地來自於其自身的產品或品牌的價值。其次，它著重於產品和服務，他們也能帶給客戶的有生力量的特點。基於廣告品牌的發展，已經轉移到了“線下”能夠驅動短線的操作的，可衡量的財務回報（kofkin，2007）。第三，傳統營銷的重點產品在營銷過程中的分類，重點如何確定產品的特性和功能，專注於企業市場地位的競爭，特別是來自企業營銷組合的角度。它可以說，傳統的營銷沒有真正視用戶作為其戰略的中心，而是自我中心到一定程度。
傳統的營銷是唯一專注於可持續發展的企業而不是企業的可持續發展。這可能是單方面的，它是指企業在未來，面對不斷變化的市場環境下，基於自身的資源和能力，通過以滿足市場需求，實現他們的營銷目標。
面對越來越多的客戶選擇和市場透明度在最近幾年中，市場的變化是持久的影響。首先，在傳統營銷時代，企業價值的主要產地來自於其自身的產品或品牌的價值。其次，它著重於產品和服務，他們也能帶給客戶的有生力量的特點。基於廣告品牌的發展，已經轉移到了“線下”能夠驅動短線的操作的，可衡量的財務回報（kofkin，2007）。第三，傳統營銷的重點產品在營銷過程中的分類，重點如何確定產品的特性和功能，專注於企業市場地位的競爭，特別是來自企業營銷組合的角度。它可以說，傳統的營銷沒有真正視用戶作為其戰略的中心，而是自我中心到一定程度。
正在翻譯中..
銷售:一個 學科?
危機 是傳統市場營銷業務而不是隻把重點放在可持續的可持續性的業務。 它可能是單方面的,它是指企業在未來,面臨的不斷變化的市場環境,根據其自己的資源和能力,通過以滿足市場需求和實現其銷售 目標.
面對越來越多的客戶選擇和市場透明度,在最近幾年的銷售,改變長期持久的影響力。 首先,在該時期的傳統市場營銷的主要來源,公司價值的價值是來自其自己的產品或品牌。 第二、它的特點,把重點放在產品和服務,也有他們的客戶可以使到。 品牌發展基於廣告,已被轉移到"線以下的"行動能駕駛短期、可衡量財務報表(kofkin,2007、有利於第三,傳統的市場集中的分類的產品在市場推廣過程中,把重點放在如何確定該產品的特點和功能,將重點放在企業的競爭,特別是在市場營銷地位的角度來看,從企業銷售混合。 可以說,傳統的市場不真正認為客戶為中心,其戰略,而是自我為中心,某些程度 上.
危機 是傳統市場營銷業務而不是隻把重點放在可持續的可持續性的業務。 它可能是單方面的,它是指企業在未來,面臨的不斷變化的市場環境,根據其自己的資源和能力,通過以滿足市場需求和實現其銷售 目標.
面對越來越多的客戶選擇和市場透明度,在最近幾年的銷售,改變長期持久的影響力。 首先,在該時期的傳統市場營銷的主要來源,公司價值的價值是來自其自己的產品或品牌。 第二、它的特點,把重點放在產品和服務,也有他們的客戶可以使到。 品牌發展基於廣告,已被轉移到"線以下的"行動能駕駛短期、可衡量財務報表(kofkin,2007、有利於第三,傳統的市場集中的分類的產品在市場推廣過程中,把重點放在如何確定該產品的特點和功能,將重點放在企業的競爭,特別是在市場營銷地位的角度來看,從企業銷售混合。 可以說,傳統的市場不真正認為客戶為中心,其戰略,而是自我為中心,某些程度 上.
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