More importantly, we find that persistence of the option-implied distribution’s central moments is strongly negatively priced in the stock market. Stocks with low persistence in the moments of the distribution earn an economically large and statistically significant annualized value-weighted return premium of 4.38% over stocks that exhibit a high persistence in the central moments of their risk-neutral return distribution. This return premium can only be partially explained by known risk factors. The Fama & French (2015) five-factor alpha amounts to a significant 3.01%.