Please find attached new retainer service proposal, which focus on maximizing exposure in the Internet.
Work scope can be revised upon your request - e.g. replacing facebook/instagram management to blog management.
Please advise your opinion.
For “Forerunner 235” launch event, I would like to recommend hold press briefing for 20+ media at hotel banquet room - typical press event for device launch event.
Key programs will be as follow;
- Presentation 1: Company Introduction / Local Business Strategy
- Presentation 2: Product Presentation
- Product Display Zone: Focus on Forerunner 235
We want to generate at least 50 in-depth review contents and product review scheme will be as follow;
- Review sample will be presented at the press conference (only for reporters who will write an in-depth review article): 10+ reviews
- Separately contact other target media (lifestyle and sports magazines) to encourage them to write product review: 5+ reviews / 5+ product brief news
- Identify 10~20 KOLs (mainly running/sport bloggers + trend setters) to arrange personal testimonials (blog, Facebook, Instagram): at least 3 posting for each KOL
Should you have any questions or need further information, please feel free to contact me.