Both researchers and consumers of research have a role to play in minimizing biased interpretation. First, it is crucial that researchers attend carefully to the design of research so as to produce evidence that minimizes the opportunity for readers to dismiss it out of hand. The biases involved in interpreting empirical research "are often subtle and small in magnitude; few research consumers see whatever they want in the data. The available evidence constrains our interpretations-even when the intentions are fraudulent-and the stronger and more comprehensive the evidence, the less wiggle room available for bias.