They are conversation starters. They are not the nth empirical study on a theory or phenomenon,
but leave a certain amount of ambiguity that makes you want not only to read and understand
what they are doing, but also be part of, and contribute to, this research stream.
(2) They situate the work broadly, often in two (or more) literatures, but not so many to lead to confusion or
dilution.
(3) They think “big,” connecting with often classical or canonical concerns.
(4) They do not use jargon but attract, intrigue, and engage a broad readership.